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1.INTRODUCTION
MarketSegmentationandDefinitions
MarketOverview
MajorMarketandTechnologyTrends
2.BRAZILIANPAINTSANDCOATINGSMARKET
TotalMarketSizeandMarketSizebySegments
RevenueForecasts
MarketDrivers
MarketRestraints
PricingTrends
CompetitiveStructure
MarketShareAnalysis
Brazil has experienced a long macroeconomic stability phase. The country has seen its macroeconomic pillars mature and become solid. As a consequence, the country has experienced sustainable annual growth of circa 3.5 percent in the early 2000s.
A critical issue in the Brazilian paint and coating market is the number of regional manufacturers, which results in many unknown brands offering products in the market. These small firms lack innovative products, qualified workmanship, technology investments, and training. Hence, they are able to provide products at a lesser price than those manufactured by large manufacturers. However, there is an increasing concern over end users’ satisfaction on refinish vehicles’ quality.