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1.EXECUTIVESUMMARY
·ExecutiveSummary
Introduction
2.MARKETINTRODUCTION
·ResearchScopeandMethodology
ScopeandSegmentation
ResearchMethodology
·SmokingOverview
Introduction
SmokingStatistics
ComponentsofCigarettes
ReasonsToQuitSmoking
HealthRisksofSmoking
HealthBenefitsfromQuittingSmoking
TreatmentOptions
·MarketOverview
MarketEngineeringMeasurements
IndustryChallenges
MarketDrivers
MarketRestraints
3.MARKETANALYSIS
·CompetitiveAnalysis
CompetitiveStructure
·ProductAnalysis
Zyban
Chantix
·EmergingProducts
EmergingSmokingCessationDrugs
EmergingSmokingCessationVaccines
·PatientForecasts
PatientForecasts
·RevenueForecasts
TotalMarketRevenueForecasts
RevenueForecastsByProduct
·MarketShareAnalysis
CompanyMarketShare
4.APPENDIX
·DecisionSupportDatabases
IncidenceofLungCancer
PrevalenceofCoronaryHeartDisease
TotalCasesofStroke
PrevalenceofCOPD
PrevalenceofSmokers