首次出版：最新修订：March 2009交付方式：特快专递(2-3天送达)
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1.EXECUTIVESUMMARY
IntroductiontoConsumerLocation-BasedServices
·DefiningLBS
·KeyFindings
LookingForward
·RecommendedActionsbyStakeholderSegment
2.NORTHAMERICANCONSUMERLBSMARKETOVERVIEW
Today'sConsumerLBSMarketplace
·MarketOverviewandtheLBSValueChain
·MarketChallenges
·MarketDrivers
ConsumerLBSMarketForecasts
·SubscriberandRevenueProjections
3.CONSUMERLBS:APPLICATIONTRENDS
Introduction
·IdentifyingConsumerLBSApplications
MajorApplicationAreas
·InformationApplications
·SecurityApplications
·SocialNetworkingApplications
·EntertainmentApplications
4.CONSUMERLBS:TECHNOLOGYTRENDS
Introduction
·MacroTechnologyTrends
ConsumerLBSTechnologies
·LocationDeterminationTechnologies
·LBSArchitecture:ControlPlanevs.UserPlane
5.THECONSUMERLBSCOMPETITIVEENVIRONMENT
WirelessCarrierProfiles
·AT&T
·Sprint
·T-MobileUSA
·VerizonWireless
·Tier2U.S.Carriers
·CanadianCarriers
KeyParticipantProfiles
·Alcatel-Lucent
·Apple
·Autodesk
·Broadcom
·deCarta
·ESRI
·HP
·Loopt
·NAVTEQ
·NetworksinMotion
·Openwave
·PolarisWireless
·Qualcomm
·ResearchinMotion
·Rosum
·SiRF
·SkyhookWireless
·TCS
·TeleAtlas
·TeleNav
·Telmap
·uLocate
·UsefulNetworks
·WaveMarket
·Zoombak
6.LOOKINGFORWARD:RECOMMENDEDACTIONS
OptimalPositioningStrategies
·WirelessCarriers
·ApplicationandContentProviders
·MobileDeviceManufacturers
·LocationGatewayandMiddlewareVendors
Mobile phone-based Consumer Location-Based Services are poised for a period of impressive growth, as carriers are increasingly identifying opportunities to integrate location-aware capabilities into their existing and new mobile data applications. However, while LBS portfolios and adoption are expanding, industry stakeholders are still sorting out which applications have the potential to be immediate winners and which will take additional nurturing to establish a foothold. Add to this the dynamic conditions surrounding developments in infrastructure, gateways, middleware, and geospatial capabilities - and we have a fascinating stew of participants, technologies, and products to evaluate.
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