Chapter1

ExecutiveSummary

Introduction1-1

MarketDefinition1-1

ResearchScope1-3

Methodology1-3

KeyResearchFindings1-5

IndustryValueChain1-5

MarketGrowthOpportunitiesandTotalForecasts1-6

MarketDrivers1-7

MarketRestraints1-7

TrendsbyMajorTechnologies1-7

CompetitiveLandscape1-8

Conclusions1-10

GlossaryofTerms1-11

ListofAbbreviations1-13

Chapter2

U.SIndustrialWoodCoatingsMarket

MarketOverview2-1

IntroductiontoWoodFinishOperation2-1

MarketOverviewandDefinitions2-2

MarketEngineeringMeasurements2-4

IndustryChallenges2-6

ConcernsoverImportofFinishedProducts2-7

IncreasingEnvironmentalCompliance2-7

PricePressuresForceCompaniestoControlCosts2-7

MatureEconomyLimitingGrowth2-8

NeedforCustomizedFinishesDetersAdoptionofAutomatedProcesses2-8

SaturatedCustomerBaseForcesCompaniestoServiceSmalltoMediumCustomers2-8

PresenceofaFewLargeGlobalCompaniesIncreasesBarrierstoEntry2-9

CompetitionForcesCustomerstobecomePriceConscious2-9

LimitedKnowledgeAmongCustomersIncreasesResistancetoChange2-9

IndustryConsolidationEndangersSmallerParticipants2-9

TotalRevenueForecastsandTrends2-10

MarketDrivers2-10

GrowthinKitchenCabinetsProduction2-10

GrowthinPrefinishedFlooringandPanelsProduction2-10

GrowthinUVandWater-basedTechnologies2-11

GrowingRemodelingIndustry2-11

IncreasingHousingStarts2-12

StricterEnvironmentalRegulations2-13

MarketRestraints2-13

ConcernoverImportofFinishedWoodProducts2-14

HighRawMaterialandEnergyPrices2-16

MatureEconomyLimitingGrowth2-16

ExcessiveCompetition2-16

RevenueForecasts2-16

TrendsbyTechnologyType2-19

BenefitsofSwitchingfromHighSolventstoOtherTypesofCoatings2-20

KeyBenefitsofVariousChemistries2-21

TrendsbyApplication2-21

PricingTrends2-23

DemandAnalysis2-23

KitchenCabinets2-23

Furniture2-25

WoodFlooring2-27

PrefinishedPanels2-30

CompetitiveAnalysis2-31

CompetitiveStructure2-31

MarketShareAnalysis2-33

MarketPositioningAnalysis2-36

ProductAnalysis2-37

StrategicAnalysisofSolvent-basedCoatingsMarket2-39

MarketOverview2-39

OverallMarket2-39

Nitrocellulose-basedCoatings2-40

Benefits:2-40

Disadvantages:2-40

Uses/Trends:2-40

KeySuppliers:2-40

AcidCureCoatings2-41

Benefits:2-41

Disadvantages:2-41

Uses/Trends:2-41

KeySuppliers:2-41

OtherSolvent-basedCoatings2-42

RevenueForecasts2-42

MarketShareAnalysis2-43

StrategicAnalysisofUVCoatingsMarket2-45

MarketOverview2-45

OverallMarket2-45

Benefits:2-46

Disadvantages:2-46

CurrentandPotentialEndUses2-47

KeySuppliers2-47

RevenueForecasts2-47

FormulationforUVflooring2-49

MarketShareAnalysis2-50

StrategicAnalysisofWater-basedCoatingsMarket2-51

MarketOverview2-51

OverallMarket2-51

Benefits:2-52

Disadvantages/Precaution:2-52

Uses/Trends2-52

KeySuppliers2-53

RevenueForecasts2-53

MarketShareAnalysis2-54

StrategicRecommendations2-56

StrategicConclusions2-56

MarketingStrategies2-56

BuildingRelationshipswithCustomersbyProvidingConsultations2-56

HelpingCompaniesProactivelytoSwitchfromSolvent-basedtoEnvironmentalFriendly

Coatings2-57

ProvidingotherValue-addedServices2-57

ProvidingCustomFinishingExpertise2-57

FocusonGrowthApplications2-58

ProductDevelopmentStrategies2-58

InvestinEnvironmentalFriendlyCoatings2-58

DevelopmentofWholeSystemswithEndUsersandCoatingEquipmentand

RawMaterialManufacturers2-59

InvestinLow-costFormulations2-59

Innovation2-59

Corporate2-60

GlobalizationStrategy2-60

SalesandDistribution2-60

KeyAccountStrategy2-60

E-commerce2-60

ParticipationinFurnitureExhibitions2-60

TotalSolutionsfortheWoodIndustry2-61

ManufacturingandSupplyChainManagement2-61

Chapter3

DatabaseofKeyIndustryParticipants

ListofIndustryParticipants3-1

ManufacturersofWoodCoatings3-1

Associations3-4

Chapter4

Appendix

DecisionSupportDatabase4-1

WoodProduction4-1

PanelProduction4-3

PlywoodProduction4-6

GDP4-9